Guild Standards for framing updated for the start of 2021
At the start of 2021, I would like to wish all of my customers and future customers a very happy new year, and to update you on the new, revised framing standards from the Fine Art Trade Guild.
As always, the Guild stays up to date with developments in the industry, pooling best practice and technical knowledge from throughout the industry. This update reflects the latest information and specifies the standards that we Guild Certified Framers commit to working to in order to provide our customers with the highest quality of picture framing service.
Why have framing standards in the first place?
There are many and varied types of picture framer out there, delivering many and varied standards of picture framing from the cheap and cheerful, to the “high end” bespoke. In recognition of this, the Guild aims to help framing customers by providing the following via the framing standards:
- A consistent bench-mark of standards that customers know Guild Framers make a commitment to work to.
- An informed choice of different levels of framing to suit customers’ individual needs.
- To enable customers to compare quotations from Guild framers on a “like-for-like” basis. It is essential to demonstrate why a job may be priced above that given by a competitor and why a framer is recommending a particular level of framing.
- To help the customer approach a framer from an informed perspective, knowing that there is more to framing than meets the eye.
What has changed?
The Fine Art Trade Guild has simplified the standards from five levels to Four Levels of Framing. The new levels are simply known as:
- Level 1 (equivalent to former “Museum (purist) Level”)
- Level 2 (equivalent to former “Conservation Level”)
- Level 3 (equivalent to former “Commended Level”)
- Level 4 (replacing former “Minimum” and “Budget” Levels)
Click here for more details about the Four Levels of Framing and the purpose of each level.
What does this mean for you?
You can rest assured that when you entrust your framing projects to me at Pure Framing your item will be stored, handled and worked on with the utmost care. As a qualified Guild Certified Framer and Fine Art Trade Guild member, I am committed to upholding and working to Guild standards. You know that the level of framing we agree on will be delivered using the correct techniques and materials and finished to a high standard. All your work is insured with full Fine Art Insurance while it is with me, giving you peace of mind.
Do you have a framing project you would like to discuss?
If you have an item or artwork that you would like to have framed, feel free to get in touch for an informal chat about it, and if you would like to come in for a consultation to agree a design and get the work priced, we can get something into the diary.