Bespoke Framing

Bespoke framing is a term that covers all of the types of framing done at Pure Framing.  Each framing package is designed and built specifically for the item being framed, so the combination of size, mount, moulding and glazing will be unique to your subject and make the perfect backdrop. There are additional pages to cover the more specialist areas of bespoke framing:  Textile Framing, Conservation Framing,  3D Framing and stretching and framing canvasses in more detail.

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The Frame

Bespoke Framing Photos Multi Aperture Mount
Bespoke Framing Photos Multi Aperture Mount

Your bespoke picture frame should compliment your subject appropriately and never “upstage” it.  It forms the border and makes the transition between the room from which your subject is being viewed, and the subject itself.  You may choose a picture frame that takes its influence from the subject and compliments it perfectly, or you may choose a frame with the style and decor of its surroundings in mind.  Whatever your situation, I can help you to achieve what you need with your bespoke framing.

The Framing Package


I can offer you a wide choice of moulding widths and profiles.

Bespoke Framing Print Judith Stroud
Bespoke Framing Print Judith Stroud

Hand finished frames

To give you the opportunity to have a truly unique frame designed to your specification, I offer a range of hand-finishes for mouldings.  “Bare-wood” moulding is available in a broad range of profiles and widths, so you can select the size and shape of your moulding and then have it finished to your specification.

Hand finishes that I offer include:

  • Wood stains – to achieve the depth and colour of the wood on the moulding that you want.  Wood stained frames are finished with wax.
  • Waxes – I can use the different waxes available to offer subtle finishes to a bare-wood moulding.
  • Paints – you have the choice of the full range (132 colours) of Farrow and Ball paints in which I can finish your moulding.

Factory finishes

I also offer a wide choice of mouldings that come pre-finished and can be ordered in from my suppliers.  There are hundreds to choose from.


Bespoke Framing Print Trudi Finch
Bespoke Framing Print Trudi Finch

As with the mouldings, there are a wide choice of design options and mount board finishes and colours that you can choose from.   You may not require a mount (e.g. for a textile piece that you want to fill the whole frame) in which case I would use another method to distance the item from the glass.  When you do need or want a mount you can be confident that with Pure Framing your subject will be mounted to the Fine Art Trade Guild “Commended” level as a minimum.  This means that where there is a window mount, there will also be a back mount onto which the subject will be hinged correctly.  Only appropriate methods and materials will be used.

Mount design options

There are many ways that an image or an item to be framed can be mounted.  Some examples are:

  • Single window mount
  • Double window mount
  • Multiple aperture window mount
  • Float mount
  • Shadow float mount
  • Sink mount

Mount decoration options

Many customers prefer to see mount(s) plain these days, but there are some circumstances where you might feel that it is appropriate to have your mount decorated  in some way to make reference to traditional framing styles.  You may also feel that subject would be enhanced by some detail on your mount.  Pure Framing offers this service.  Examples of mount decoration include:

  • Ruled lines
  • Wash Panels
  • Marbled Panels
  • V grooves
Arqadia Mount Board Selector
Arqadia Mount Board Selector

Mount board choices

Mount board can actually damage your framing subject if the correct type is not used.  At Pure Framing I do not offer “standard” mount board for this reason.  The damage is caused by lignin in the wood pulp raising the acidity in the paper as it deteriorates.  This acidification can stain or even damage your artwork over time.  Have you ever noticed that on many older framed pictures the edge of the mount surrounding the framing subject is brown – this is what is happening!

There are 4 types of mount board in terms of composition:

  • Standard – the cheapest type, made from wood pulp – It is usually buffered to some degree but offers no real protection.  Consequently standard board is not used at Pure Framing.
  • Whitecore (technically a standard board) – a three layered board, where the core is chemically purified wood pulp that is buffered with calcium carbonate to keep it from discolouration.  The backing papers are usually to conservation standard (see the next bullet point).  However the facing paper is usually of standard wood-pulp paper.  You can choose from a wide range of colours in whitecore board which is why at Pure Framing I offer whitecore board from the Arquadia range.  It is not however appropriate to use this board for conservation or museum level framing.
  • Conservation – either layered or solid board.  Conservation board is made from chemically purified wood pulp to remove most of the lignin (the acid forming substance from the wood).  It is also buffered with calcium carbonate to slow down acidification.
  • Museum Cotton – made from virgin cotton fibre which is naturally pH neutral. This is the only type of board that is appropriate for use with older photographs where silver technology was used in the processing because this is adversely affected by alkalinity.


Glazing choices
Glazing choices

The glazing you choose for you framing package will depend on what you need in terms of protection for your subject, the lighting in the place it will hang and and the overall weight.  Choices available include:

  • Float glass (ordinary glazing with a flat glossy surface).  This is a basic glass offering little protection from the damaging effects of UV light and reflects light normally but is a good, cost-effective solution for framing less valuable items.
  • Diffused glass (float glass with an etched matt surface to scatter reflected light).  This glass is useful in situations where reflection from lighting would be a major issue.  It is however inappropriate to use if the subject being framed is more  than the depth of a single mount away from the glass as there will be a loss of definition (blurring) of the subject.
  • Low reflectance (Anti-reflective) glass.  This is a specialist glass with an optically coated surface that virtually eliminates reflected light.  This gives excellent clarity and in most cases it also offers and more UV protection than standard float glass (approx 50% to 70% depending on the manufacturer).
  • Conservation Glass.  This is a specialist Ultra Violet (UV) light blocking glass.  It offers little or no reduction in reflection and there is a barely detectable colouration in the glass, but it offers excellent UV protection (around 97% – 99%).  This glass would be used for conservation framing work.
  • Museum glass (a specialist laminated glass) – offering significant reduction in reflection, excellent clarity and excellent UV protection as well as being re-inforced.

All of the above options are also available in specialist acrylic glazing where weight (due to size of the frame) or public safety may be an issue.

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