About

About the Framer

My name is Jo Ronald and I am owner and founder of Pure Framing. I am a professional picture framer and have been making frames since 2011. I trained initially at the UK School of Framing and have since become a framing specialist, having undertaken numerous specialist framing courses through the Fine Art Trade Guild and other approved providers. I became a Certified Framer in 2018 through the Guild.

As a member of the Fine Art Trade Guild (the industry trade body representing Artists, Printers of Fine Art and Framers in the UK), I work to their defined standards in their “Four Levels of Framing” and abide by their code of ethics. I guarantee my materials and workmanship and carry full Fine Art Insurance from Virtu to protect your artwork while it is both in storage with me and during the framing process (see FAQs for more details).

My work as a professional framer started in 2015 under the business name Jo Ronald Artisan Framing, and I re-branded under the new business name Pure Framing at the beginning of 2018 to reflect better what I am about as a framer. My focus is purely on using the correct methods and high quality and appropriate materials for the framing work that you bring to me. I take great care to make sure that I understand your needs and preferences. All the framing work I do is at "Level 3" and above.

Pure Framing has a broad base of customers and I am an imaginative and resourceful framer who enjoys working closely with clients to make sure that they get a picture frame that suits their taste and purpose whilst also protecting their artwork, textile or object to the appropriate level of framing.

Framing and all Customer Appointments take place at my workshop near the village of Llangynog in Carmarthenshire. I provide picture framing services in Carmarthen, St Clears and throughout Carmarthenshire, Pembrokeshire, Ceredigion, South West Wales and beyond.